STRATEGY BRANDING DESIGN MARKETING
Developing and funding the world's best parkour shoes.
Crowdsourcing and crowdfunding are critical success parameters in the worldwide development and impact of the OLLO brand. Resulting in a superior product, embraced and endorsed by users
at all levels from day one.
Rebranding Royal Elastics and taking to the streets.
Royal Elastics founders charged us with making the brand visible in North America. We rebranded them with a more impactful and 'Royal' look in navy and white. We also designed their best selling shoe, tradeshow booth and advertising campaign.
Forging a new category for Gravis. It's what you wear.
Among the many highly succesful products that we created for Gravis, the Tarmac stands out. This best selling shoe accounted for 80% of the brand's total sales for 10 years and remains one of the top selling Gravis styles today!
Creating concepts for object based UI's for Microsoft.
Microsoft's 'Surface' team asked us to forget everything we knew about user interfaces. So we did. One of the many concepts that we arrived at in our exploration is a primative, object based interface that is as clear to children as it is to the elderly.
Burton's ‘Driver’ boot. Defining the leading edge.
The ‘Driver’ boot designed for Burton was the lightest and most responsive boot in the industry when it was introduced. It emerged as the apex product in a Powerline 6 advanced research project to define a unique future direction for Burton.
We are helping our clients grow through the effective execution of strategy, branding, design, and marketing.
CLIENTS
TOMS
MICROSOFT
BURTON
OLLO
FEIT
REEF
RAZOR
DC
THE PEOPLES
MOVEMENT
TOMS
MICROSOFT
BURTON
OLLO
FEIT
REEF
RAZOR
DC
THE PEOPLES
MOVEMENT
CASE STUDY
Building a worldwide brand through social engagement
We recently decided to create a brand of our own using our combined knowledge of design, branding, sourcing and marketing.
We identified parkour and freerunning as a the most diverse, positive and global sport and culture that exists today. We found a worldwide phenomenon that incorporates elements of military obstacle running, martial arts and gymnastics, where rigorous training develops superhuman athletic abilities and applied wisdom enables transcendence of the physical and spiritual.
We witnessed the emergence of a new sport and lifestyle, fueled by a fundamental freedom of movement, social media connectivity, blockbuster movies and games and the rapid formation of global parkour associations with appeal beyond traditional sports.
We built a brand, a product, and a community that we launched on Kickstarter and continue to grow through Facebook and other media channels.
How can we help?
See more of our work on Facebook!