Studies ::
Product Design.
Product Branding.
The ‘Alpha G’ designed by Powerline 6 for Gravis. A more refined look to rock the nightlife.
Press
Michael Lau
All of the initial Powerline 6 footwear designs for Gravis caught the eye of Michael Lau, the premier designer of urban vinyl figures. Pictured on the right are miniatures of the Tarmac, Factor, Rival and Merc that came with the figures that Lau created for TomKid. Design affecting culture!
Product
Tarmac
Powerline 6 designed the Tarmac for Gravis nearly ten years ago. The Tarmac quickly became the best seller in the Gravis collection accounting for the majority of total sales. The Tarmac remains one of the top Gravis styles today!
Product
Hipster
We designed the Hipster for the Gravis girl as a replacement for a purse or handbag. Great for dancing in tight places. The Hipster found an instant following and has remained in the Gravis bag collection for four years running.
Product
Factor
The Factor was one of the first two shoes designed by Powerline 6 for Gravis and included in their debut footwear collection. The Factor style was a perfect expression of how Gravis saw themselves as a brand and drew much attention from industry watchers.
Product
Rival
The Rival was one of the first two shoes designed by Powerline 6 for Gravis and included in their debut footwear collection. The Rival style was a perfect expression of how Gravis saw themselves as a brand and drew much attention from industry watchers.
Product
Java
The Java is one of many sandal styles designed by Powerline 6 for Gravis. The Java has hints of Asian style and has been a very successful style in the Gravis footwear collection. Introduced seven years ago, the Java continues to be offered by Gravis.
